Friday, December 31, 2010

New Year’s Resolution

This is a tough one this year! Of course there’s loose weight and don’t spend so much but they are always present goals! I need to focus on marketing so I can sale my work! I’m already nervous! A group of us are starting The Carter Building Art Center, Studio 4, to have a space to teach classes. It promises to be a very exciting adventure. We got the space in December and have spent this week painting and getting it ready for classes beginning mid-January. Once we got the walls white, the space seemed to grow and glow. The utility sink looks much nicer and the shelves are neat and ready for supplies. The brown paint for the floor looked like chocolate! I bought a new door with glass panes to the floor and the guys are sanding and painting it today. We get to hang it this weekend and move furniture in. We got great deals on chairs and some amazing folding tables for $9.99 each. Not sure what we are going to do about easels but it’s looking good so far!

 

I spent my morning going through free magazines and newspapers looking for places to advertise and calendars that are free. I found some great opportunities for us and Glenwood South along with some online places. Next step is collecting prices and procedures for submission. I’ve got to pull together an email list which feels like torture, set up a sales site connection for my website, and start using Facebook. Facebook scares me, I don’t know what to put on there. I’m a rather private person and the thought of having my info being broadcast is intimidating, I guess that’s why marketing is so hard for me. So while I have a break in my web design work, I need to jump in and get started!

 

The GNSI conference website went live this week so check it out. http://www.gnsi.science-art.com/2011WA/index.html

I’m really please with how it’s looking.

sea-otter

Friday, December 10, 2010

CSS tactics

I have been engrossed in web design for the last 2 months and I am discovering that you can do most anything if you learn CSS. I have 7 books that are solely CSS, I’ve devoured them, taking an absurd amount of notes and there is still so much to learn! My 2 favorites are {speaking in styles} Fundamentals of CSS for Web Design by Jason Cranford Teague and CSS the Missing Manual by David Sawyer McFarland. {speaking in styles} teaches CSS like a language (foreign not programming) with syntax, semantics and vocabulary. These are the 3 sections that I am constantly referring to since I can never remember how to write in-line CSS, I get it confused with the syntax of HTML. The rest of the book puts CSS in context with web design and once you’ve read it, you’re pretty much done with that part. Most CSS books provide you with the same information so why this one? I like the way they list a term or CSS objective on the left side and present examples on the right side. With each item having a 2 page spread, it’s easy to use, there is a lot of white space so I’m not overwhelmed and searching for what I want in a sea of text. It’s a great introductory book.

CSS the Missing Manual is a workhorse! The text is easy to read and follow. I’ve read most of the book twice, once cover to cover and now project by project. I struggle with the index in most of the technical books, I don’t call things by the same name. I do use this index some but I find it much easier to look in the table of contents. I have just spent 2 days setting up a simple interactive map, it was so easy to design in Photoshop! But Dreamweaver was wearing me out! I finally pulled out the missing manual and started with basic layouts using floats and positioning. As I found bits and pieces of my puzzle examined, I was referred back to the chapter on background images.  Several hours later, I got the first block in my map laid out! The Photoshop map is basically 2 columns (below) while the Dreamweaver version is 3 columns with a nested column in the middle. The street lines are made up of 2 background images; it’s still going to be a challenge to figure out the best way to do the half street near the bottom!

print-map-web 

The other site that I have been working on has been equally educational. I have created a collage that has  images appear when you roll over the photographs. It’s a simple concept and you see it regularly but…

home-page-idea-blue

Once the site is up and running, I will post the address so you can play.

Saturday, October 30, 2010

Studying CSS

I have spent the last week trying to get my website done. I finally got the homepage to look the way I want it too and to work! I learned how to use Photoshop’s slice tool. I don’t have Photoshop books so I relied on the internet to find help. The tutorial was very straight forward, I took good step-by-step notes and it still didn’t work! For some reason, moving the html and CSS didn’t work out and I ended up with a grid of broken links to boot. When I tried to save the slices with the code, the page went from being  centered in the browser to hugging the left side. I spent an afternoon messing with the CSS and could never get the page right. Finally I simply saved the sliced image for the web without the code and was able to copy and paste it into Dreamweaver. I still had to link the parts of the image to the grid but I didn’t have to hack the code.

I am using a horizontal scroll to showcase my portfolio. You would think all that was needed was to reverse the coding for height and width. It’s never that simple! This time the information I found online worked without much fuss. I also finally found out how to make the navigation bar and footer stick and always be visible when the page is scrolled. I figured that I was set to input info and be done. I used a table to hold the images; I then tried to use the same template to present two pages of information ie my resume and bio. The pages don’t fit into a table very well so I tried to replace the table with 2 columns. I still haven’t figured out what went wrong! All the variations that I have tried crop off the left side of my page. My task for tomorrow is to create a new template with columns. I have spent the last few days reading about CSS. Right now I am reading The Missing Manual for CSS, I’m up to the chapters about layout, maybe I’ll figure out what happened, I think the problem is in the cascade.

In the mean time, the signs for the Carter Building came in and my husband and another tenant hung them Thursday night. I’ve gotten the paperwork for the registration of the logo re-filed; I hope I’m free to start another project! The walk to cure juvenile diabetes was this morning so I’m finished with that too. I’m about ready for an early bedtime – it was an early start this morning and very cold!

I actually participated in a linked-in discussion yesterday! That sounds pretty lame but it felt good to have something to share. Someone wanted a recommendation on books to read to learn web design – boy do I have a great list!! Being a part of design groups is a great way to collect information about web design, I’m creating several files that will come in handy. Last week I was reading about CSS3 and the new way fonts are being handled; the design groups just happened to have links to great font sites last week – perfect.

Tomorrow I need to get my business cards ordered and also a few different greeting card designs; First Friday is only 6 days away and I’m about to screw up again! I also want to spend some quality time with my website – I need to get it back online. There just aren’t enough hours in the day – and since tomorrow is Halloween, we’re going to the movies which will shorten my work day considerably. I know it sounds like a poor sport not to stick around and pass out candy but we don’t get many  trick or treat visitors and I hate the left-over candy!

 

business-card-logo-web

Saturday, October 16, 2010

Web design issues and social media

The last 2 weeks have been very busy, I feel like I haven’t accomplished very much but I’ve crossed a few things off my list just nothing having to do with my art. The Carter Building Alliance is on hold for awhile, I finished everything I can until I get more information from others. I did get my logo figured out and drawn. I still need to get the business card designed but I’m moving in the right direction.

I started on my website, I have some solid ideas and I’ve found the answer to some of the technical issues. I decided to use horizontal scrolling instead of a slide show format for my portfolios. That seems to solve a lot of user issues, you don’t have to click on a thumbnail to get to a larger image and then do something to get back to the thumbnails – it will save a lot of time and it looks good! I’ve spent a lot of time surfing websites and reading design books and magazines to see how web designers are handling things. I’ve never spent much time aimlessly surfing; most of the sites I use are research type sites and there is not a lot of variation. I found a few ideas that I’d like to play around with and I also made note of things that got in my way as a user (probably the most beneficial part). Now I need to set aside a few days to do nothing but work on my site.

I’m starting a new project for the Glenwood South Merchants Association. The website committee hasn’t moved very fast and there is quite a bit of impatience so I said I’d do it. All we need is a map of the district with links to members sites. The coding will be the easy part, deciding on the type of map to use is the challenge! Here again, most of the sites that have any type of map use Google maps or mapquest. Those are both good for giving directions and the layout of an area but are so sterile. I had decided on using the horizontal scroll here too and I did find a map that used that and one that had a vertical scroll. I like the way the horizontal scroll feels, like walking down the street. Now I just need to determine how to depict the storefronts. I’d love to do illustration style but that could take a long time (8 blocks of storefronts) whereas photographs would go much quicker. Maybe I’ll start with photos and replace them with illustrations when I have more time to get them done. This week I’ll go down and take some pictures and see how it goes; the illustrations wouldn’t have to be very big or detailed so they might go quickly…

I had my first executive committee meeting for VAE this week. There were only 4 of us there and I felt very comfortable with them. I think I will enjoy working with them. The board is such an elite group, I’m a little out of my social area but the ones I’ve met so far are very easy to be with; I hope I can make a lot of good contacts. This to is a step in the right direction to begin networking.

Last week someone wanted to connect with me on Linked In. I thought about it a while and decided that I really needed to get started on the social networking I’d promised myself I’d do. It was rather time consuming to get started; there are a lot of people on Linked In that I know but a lot of the people I thought would be there, aren’t. I’ve communicated with several people I went to college with; it feels so weird because the only way I can picture them is the way they looked 30 years ago. Of course, I picture myself that way too in relation to them! I’m not sure what the connections will do for me outside of a few conversations but the groups that I joined for designers has already provided some interesting information that will be helpful in creating websites. I’ve never used my facebook page for more than seeing what the young people in my family are up to, I wonder how long it will take for me to get the courage to post something to it! I got a course in Twitter; I can’t see that ever being a part of my life – just a little to much information! Blogs are fun, I don’t know if anyone will ever spend time with this one but my kitten one is useful when it’s time to get them adopted. I just have to keep reminding myself that all I have to do is one step at a time!

To do list for nest week:

  • order business cards
  • get signs hung
  • get the portfolios and home page up on my website (that will be a huge accomplishment!)
  • sketch out some ideas for the Glenwood site
  • maybe paint?

We’ll see how I do this time, I made the list shorter!

Monday, October 4, 2010

Juggling life and art

The week before First Friday’s Art Walk is always a blur. No matter how much I plan, I’m always rushing at the end. I think the more I get done ahead of time, the more I add to the list and it becomes a vicious cycle! This past week was very full and a lot got accomplished. I got the Carter Building website online and made the first round of changes. I got the home page for the Olympia conference sent out for critique and I’m ready to start making changes to that this week. We finished the major painting at the Carter Building, got the directory signs up and I’ll order the exterior signs this week. Our meeting last night was not well attended but we got a lot accomplished anyway. This morning I need to follow up with emails to everyone but we’re on our way!

But just look at my house! I spent Sunday clearing off my desk, paying bills, cleaning up the kitchen, laundry and a quick trip to the grocery. My art supplies sat there and taunted me. I have spent the whole last month working on web design, learning coding and in general having a lot of fun and feeling smart when I figure something out. I’m getting faster at figuring things out so hopefully the time will naturally appear for my art, otherwise I have to figure out how to fit it in; after all, that’s the main point here!

So my goals for this week:

  • Carter Building – order signs, send emails, set up excel spreadsheet to keep tract of the money
  • design and order business cards
  • design and order greeting cards
  • design this year’s calendar
  • work on my website upgrade
  • get templates finalized for the conference
  • paint, paint, paint

Without even thinking, painting ends up at the bottom of the list and I don’t even have household chores on the list. Maybe next week painting will move to the top.

 

“A clean house is the sign of a misspent life.”

Tuesday, September 28, 2010

Web design #1 online!

I finished the web design for The Carter Building Alliance and got it on line for review! Creating the website was a challenge that was very rewarding but getting it online was a nightmare! My web hosting service provider charged a lot for domain names so I bought them through Only Domains.com, $25 for 3 years. My service provider walked me through the process of setting up sub-directories and uploading and I thought, connecting my domain name with the site. The instructions said to give the internet 24-48 hours to complete the location process; so I did. After 48 hours, I was beginning to have my doubts so I called them back. They left out a very important part! I needed to go to the domain site and tell the domain names where to find the sites I’d posted! I received a lot of help from both ends and viola!…the site was online within minutes. So many things to learn…so many things.

I have looked into classes for web design and certification; they cost a small fortune that I don’t have right now. Each class costs almost as much as a semester long course at the university and they only last 2 days! I have done a lot of studying on my own, I know the basics, and the courses don’t seem to cover much more. Yes, I picked up a few interesting tidbits in the HTML class I just took but I don’t think they were worth $600 (the textbook was only $75). Anyway, I decided that a more effective way to go about this was to volunteer to create a few websites and learn by doing. Each step of the way has been challenging and rewarding. I spent several days trying to find out how to set up a table where you could click on a thumbnail in one cell and have the full image show up in another cell. Websites do it all the time. I went through all the Table of Contents and Indexes in my Dreamweaver books, searched online through all the forums, and even printed the source code from sites that did this. Everything pointed to javascript which was then imported into Dreamweaver. I know a little about javascript but not enough; I found a javascript class that taught this exact bit of programming in the 3rd lesson, just $250! My HTML instructor confirmed that I could do what I wanted directly in Dreamweaver using remote targets but she wouldn’t tell me how until the end of a $600 course 6 weeks in the future. I needed to know now. Back to the bookstore….I found Dreamweaver The Missing Manuel; it is set up a bit different from the other books I have and I found it right away. Dreamweaver has a ‘behavior’ called Swap Images! Now that I know what it’s called, I can find it in most of my books and I can’t even remember the search terms I was using before.

Yesterday I began working on the website for a conference next summer in Washington State. I have been trying to get people that live out there to send me photographs to use in the website. Nothing. I’ve searched websites about the area and not found what I wanted and I had tried a few stock photo sites that were supposed to have free images, never found free… Yesterday I went back to a Google image search and found many good images and stumbled on Fotolia, a stock agency that sells use of online images for .75 an  image. I found plenty of images that I can use and they let you download low resolution images to try different layouts. For less than $10, I’ll have what I need. Now I just wait anxiously for the go ahead from the committee….

Building websites and learning the programming is addictive. I haven’t worked on my art all month, next month I’ll need to work on balancing the 2.

Today I need to clean off my desk and start working on a map for the Juvenile Diabetes Research Foundation annual fundraising walk. Another new experience, another portfolio piece, and hopefully a bit of good networking!

Monday, September 20, 2010

Starting to network

I am just beginning to learn how to get involved in the art world. I’ve always been on the outside looking in so to speak. At Meredith College I was an audit student through the continuing education program. It was wonderful, I learned a lot, and was successful in my studies. I even got Best of Show one year in the student show but since I wasn’t a regular tuition paying student, I felt like a fraud. It’s irrational but that’s the way I felt. I would tell people that I was studying art but never call myself an artist. When I got into NC State’s College of Design’s master’s program, I felt validated! The feeling was short lived when I was thrown in with undergraduates for all of my studios (I was the only graduate student in Art & Design!) I was criticized for having great technique and not attempting new things due to the risk of failure. What I couldn’t get across to my instructors was the fact that most of what they were asking me to do sounded foreign and I lived with the fear of failure therefore I worked much harder! I tried many new mediums; I attribute my success with them to my solid foundation from Meredith and my perseverance!  NC State’s instructors main method of instruction was intimidation and when I refused to bow to that, I was shunned by them. I got along great with my fellow students, they encouraged each other and included me; if it weren’t for them, I’d never have made it through the studios!

When I got out of school, I didn’t know how to start plying my trade so I played it safe and continued to work as a tax accountant. I could work hard at my art and stick my neck out with my illustrations; failure was disappointing but not a big deal and since success for an artist is achieved through good marketing, my acceptance (even expectance) of failure held me back.

Enough about how wimpy I am! Two years ago I moved into a studio with three other women. It was so much easier for me to relax and show my work that I actually started feeling like an artist! Two of the women were replaced by my new friend Lee and the dynamics changed! Lee, Julie and I are as different as night and day on the surface but so similar on a basic level that we play off each other in a way that creates a lot of energy! My art has evolved, I have found my medium at last, and I actually enjoy talking to people about my work. Lee knows how to get involved and I am learning from her.

My first foray into networking was to apply for membership in Local Color Gallery co-op. Local Color is a group of women that work together to promote each other. I learned a lot the first year, I mostly listened. Then I volunteered to take over the website! Now I’m an integral part of the group. Next I joined the Visual Art Exchange (VAE). As usual, I was slow to become involved. Lee and I took a class through them entitled Living Your Art; I learned a lot about myself and how I’ve changed over the last decade. I gained courage and confidence as we shared our inner fears and frustrations, I didn’t feel like a weirdo. It was during this class that Lee and I decided to follow our dreams, to just do it! She wants to quit teaching in the public schools and I want to create websites. We have joined efforts and I think that by next spring when she quits teaching, we will be fully launched as web designers! Networking will be extremely important to building a client base.

Our motivation to form a business is helping to define who I am. Last year I decided to get the tenants of building that our studio is in to organize and work together to fix up the building and promote ourselves. It was mostly a failure; we did get the downstairs hallway and entrance painted but that was it. After the VAE class, Lee and I decided that it was time to try again. This time was the charm! The group that we have formed is very enthusiastic and willing to work on projects to get things done. I am the facilitator, I send the emails and delegate the work to keep people involved. It’s very rewarding to see what we’ve accomplished is a short period of time and to have gained everyone’s respect. A year ago, I couldn’t have handled it.

I volunteered to represent our group in the local merchant’s association which is full of very interesting people. Hopefully this will introduce me to a lot of new people, I already signed up to serve on 2 committees. And I applied for an open position on the Board of Directors of the VAE as treasurer…..and I got it! I know that this will introduce me to a lot of people that will be good for my personal endeavors.

In only a few short months, I’ve gone from being a wall flower to being a full fledged participant and sometimes leader. These are big steps for me. It’s scary! This journal is both my means of documenting the journey and a record of personal growth. Journaling has always been an important tool for figuring out life and I hope that this one will be helpful to others that are starting the journey to becoming successful artists (or in any endeavor!).

Wednesday, September 15, 2010

What is success?

I’ve struggled with this question for years. I studied to be an illustrator, focusing on children’s book illustration at a time when picture book publication was decreasing drastically. I would still like to have my work published but that is no longer my main criteria for success. For me, success will be telling people I am an artist without feeling like a fraud and being accepted into the artist community. Obviously, selling my work frequently would help with my self assessment; in this economy where art is a luxury item, that’s not likely to happen without some work in the marketing department.

I’ve taken the first step toward validation; I rented studio space and began participating in First Friday Art Walks here in Raleigh. I never settled into my first studio very well. I wanted a haven, a retreat to go to on a regular basis where there were other artists working and all I was responsible for would be my books. I had a lovely room with lots of windows and natural light (when the sun was out!). I moved in in October, the sun rarely shone and the studio was dark and cold (my eyeballs got cold!). The other artists had daytime jobs so I was there by myself except for the landlord’s wife. She’s a print  maker with an attitude that was surly at best. She wouldn’t let me decorate my studio the way I wanted to and made fun of my work. First Friday was the main focus of the building, turning the space into galleries instead of working studios. I felt a lot of pressure to produce new collections of work each month and didn’t have the time or energy to work on my books. Long story short, I got out of there! I wanted to give up but I felt that I wouldn’t forgive myself if I didn’t try again in a more positive atmosphere.

I have been in my new studio at the Carter Building for two years now. I share a two room studio with two other women. and it is wonderful. It took awhile for the fear of showing my work to subside but I enjoy First Friday now. I don’t work at the studio, I’ve found that I work best at home and that’s okay. My studio mates both paint there so it has a creative feel that I find nourishing. I’ve finally settled on a medium that I enjoy, hand coloring black and white photographs with colored pencil, so I am not bouncing around from one medium to the next. I still paint in watercolor and do pen and ink but I am happy to stay focused on colored pencil for now.

I have made it past another big hurdle; I am finally comfortable using the appellation ‘artist’ among family and friends. Yesterday I was taking a computer programming class and we had to introduce ourselves and tell what we did, it was the first time I have introduced myself as an artist! Proclaiming myself an artist around all those good artists out there still makes me very nervous……

I have found that the best way for me to grow personally is to journal. I have books full of my thoughts and frustrations, some whiney and some full of dreams. It makes sense to combine my writing with developing a web presence. I promise not to whine (at least not much). I know that keeping this journal will help me in my quest; I hope that those that stumble across this will in some way benefit too. Sharing the journey will be hard but nothing comes without hard work!

 

white iris

 

“Fear begins to melt away when you begin to take action on a goal you really want.”

                                                                                                             Robert Allen